You don’t need to cover every one if you are sure about devices and operating system which are used by your customers. But if you know that the business requires large number of audience with many device types; you should focus on cross development and how it will influence your business. Following are some of the app that we will discuss:

  • Promotion apps
  • Entertainment apps
  • Business  apps for internal use

The core advantage, in case of the first two apps,(if multiplatform development is used) is low cost and extensive coverage of target audience. Without considering personal preferences in devices, the third case gives an opportunity to build an app for every single employee.

Bring your own device trend (BYOD) amongst employees has grown to reach a significant level.  The problem with nonstandard devices could be incompatibility that the application might have with those different platforms. Technologies tend to evolve more rapidly than standards. Organizations that implement mobile technologies must figure the best balance amid employee preferences and app development costs, and they need to provide access to them.

Fragmentation of the Mobile Market

Out of the many different mobile platforms present in the app development arena, three platforms stand out above the rest. The stats for (Q4 2013) show that Android is the leader in worldwide marketplace with a 69 % market share; the second place is held by iOs with 19% and in the third place lies Windows with 10% of the share. BlackBerry is also in there with 2% share.

The situation is different from the tablet market.  In tablet market Android’s share is  62% and its closest rival iOS has 33% of the share. Windows and BlackBerry hold 5% and 0.2% respectively.

What Else Do You Lose Developing For One Platform?

If we consider the big growth of Android, the risks of development for one platform are obvious. You don’t know which platform will succeed. What if tomorrow there won’t be three leaders? What if they will be replaced? Does it mean you have to build another app, or is there another solution?

.If we take into consideration the rapid growth of android, we could clearly see the imminent risk that development in a single platform poses. There is no guarantee which of the platforms would come out on top. Just think if tomorrow the three current leaders are not leaders anymore or there is some other platform in their place. Does it mean that your only option is to resort to building a new application or is there any other way around the problem?

Consider the fact that the development of the application is not cheap, and the application can be used for a number of years. You need to understand what to do, when to change; Market preferences or employees?

There is no doubt; multiplatform is the future of mobile application development. The importance of these technologies is growing by the day. And it is a fact that HTML/JS solutions such as RAD-js are now present, which enable native responsiveness in cross-platform apps.

For building apps, native SDK is still used by a numbers of developers simply because it is natural. This approach is what could be held responsible for lack of variety found in mobile application. Their similarity is due to the limitations of SDKs. A good app costs a  good amount of fortune and the investment doesn’t always pay back.