We have been putting a lot of stress on having quality content posted in on your website. You, as a reader, might be wondering about how to do it; how to make web publishing a SEO tool? Keep in mind that writing a killer article for your website is a tricky yet not that difficult a task. You need is to make the article engaging, interesting to read and search engine friendly. Making it search engine friendly requires carefully mapped out placing of keywords or key phrases as well as hyperlinks to enhance the visibility and hence the readership of the webpages. For example, if I wish to optimize my article for the keywords like “SEO expert Sydney” or “mobile app development Sydney”, where and how exactly should I put them that they give me the maximum results. You don’t just wanna put them out just for the sake of stuffing them in there.