For most of the online businesses, lead generation has become the most important part. There are several techniques which can be applied to generate more leads. In this article we are going to discuss some of those techniques to generate more leads.
- Customer’s Referral:
Customer’s referrals is one of the best way to generate more leads. A happy customer can refer your company to many other people and this goes all a long way. The most important thing over here is to deliver best results.
- SEO, PPC, SEM
Search engine is also a great way to generate leads. There are two ways through which leads can be generated through search engines. The first one is SEO. It is the process of generating leads from the organic listing. The position over here can be improved by making your website more attractive and search engine friendly. The next way is PPC. This is pay per click method.
- Cross Promotion
Consider making alliances with noncompetitive and complimentary vendors. Share leads with each other. This is also a great way to get very useful leads for your business.
- Publishing Useful content
According to latest research, it is seen that tech buyers normally consume at least 15 articles before making any decision. Share a lot of useful content online. This would help your customers in deciding the best option and in return will help you in generating leads.
- Speak at conferences, Industry event:
This is also a great way to generate leads. Send everyone a customized newsletter with whom you have met at the conference. Build relations with and ask them for a cup of tea or coffee.
Studies have shown that the conversion rate of LinkedIn is much higher than that of any other platform. Its conversion rate is 2.4 on the other hand the conversion rate of twitter and Facebook is below 1%.
These are some of the ways which can be used to generate leads. One thing you should always consider Is that persistence and hard work is always required.